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6 reasons why print media is an important part of marketing campaign

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6 reasons why print media is an important part of marketing campaign

September 25
21:55 2020
6 reasons why print media is an important part of marketing campaign

Importance of Printing Services for Businesses
It should be high on your list of strategic marketing initiatives to design and share a great printed marketing piece by engage a good printing services in Malaysia.

1. Printing Material is Tangible

The physical items are publications, brochures, posters and other types of printed materials. For months or even years after they are received, these items can stay in offices or homes. Although many non-physical marketing materials are useful for a single purpose, print media’s advantages extend further than most people think.

2. Print is Credible

There is something to be said about the feeling of legitimacy that comes from print, just like the feeling you get when you see The New York Times or your favourite magazine on the rack. At any moment, you are able to put down the printed piece and come back to resume your reading. Day after day, a printed piece placed on the corner of a desk will be there until it is picked back up to view.

3. Printed Media Can Establishes a Brand

Marketers know the importance of having a well-known brand, and it is an excellent way to create printed publications and other branded materials. This enables you to bring the aesthetic characteristics of font, colors, images and texture that helps to create brand recognition.

4. Print Helps to Reach Targeted Market

Do not neglect the importance of printing media for business, whether it is a niche market or the general public, the design and placement of your business ads in publications, newspapers and magazines can help you reach your target audience. You are able to strategically place your brand in the right place at the right time, in front of the right audience, by leveraging demographic data.

5. Printing Medium is More Engaging

Websites are frequently skimmed per visit in as little as 10 seconds. For a longer period of time, they are more involved when a customer or prospect reads a printed material. A consumer, on average, spends 43 minutes reading a magazine.

6. Old Has Become New Again

The old has become new again, with more businesses taking their marketing efforts online print media becomes the new trend. In order to make calculated decisions about content, marketers have more information and data,types of consumption, consumers, and collateral. The email inboxes of clients and prospects are overflowing with unsolicited advertisements and non-worthy news, most of which is largely ignored. With this in mind, it should be high on your list of strategic marketing initiatives to design and share a great printed marketing piece by engage a good printing services in Malaysia.

Media Contact
Company Name: SBS Print Sdn Bhd
Contact Person: Media Relations
Email: Send Email
Phone: +603-6270 1810
Address:Wisma SBS, No C7, Jalan Dataran SD 1, Bandar Sri Damansara
City: Kuala Lumpur
Country: Malaysia
Website: sbsprint.blogspot.com/2020/08/benefitsof-flyer-distribution-in.html

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